Juventus have announced a new, multi-year partnership with EA Sports which will see the Italian soccer giants return to the FIFA video game title.
The Bianconeri will feature in FIFA 23, the latest edition of the game when it launches on 30th September. The agreement also designates EA Sports as Juventus’ exclusive sports video gaming partner, with in-game integrations including the club’s Allianz Stadium home, as well as official marks and kits. The partnership also includes a host of lifestyle and cultural initiatives outside of gaming.
In addition, men’s team star Dušan Vlahović will become an ambassador for FIFA 23, with club legend Claudio Marchisio set to join the game as a FUT Hero.
Juventus have been absent from the EA Sports title since 2019 due to an exclusive partnership with rival gaming firm Konami and were replaced by ‘Piemonte Calcio’ – a fictional club featuring the team’s players – for the last three editions.
“We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, vice president of the EA Sports FIFA brand.
“This phenomenal club means so much to us and our fans and will enable EA Sports to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”
Giorgio Ricci, chief revenue officer at Juventus, added: “We are proud to return by EA Sports’ side. The partnership with EA Sports goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle.
“We chose EA Sports to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”
Juve per sempre sarà.
Nuove stelle nasceranno come gli eroi prima di loroLa storia di un grande amore raccontata da @ClaMarchisio8!
Oggi annunciamo una nuova partnership @EASPORTSFIFA. La Juve è tornata su #FIFA23
— JuventusFC (@juventusfc) July 25, 2022
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