Pictured (L-R): Tim Grey, CEO of Grayscale Advertising; R.J. Romeo, President of Romeo Leisure Group, Inc.
Romeo Leisure Group has acquired Grayscale Leisure Advertising, with the 2 corporations now figuring out of REG’s headquarters in Nashville.
Tim Grey will stay CEO of Grayscale Advertising, whereas additionally changing into Vice President of Advertising for Romeo Leisure Group. Grayscale will proceed to supply its core providers—advertising, promoting, media shopping for, design, social media administration, consulting, and public relations—to its present and present purchasers.
“We’re proud to announce the acquisition of Grayscale,” shares Romeo Leisure Group President, R.J. Romeo. “It is a milestone in REG’s 68-year historical past and a big stride in the direction of additional strengthening our market place and offering superior worth and providers for our purchasers. For Michelle (Michelle Romeo/VP of Gross sales) and I, it’s a key step in additional creating a multi-faceted leisure firm that can construct upon our household legacy and lead us to new heights sooner or later.”
Since launching in late 2015, Grayscale Advertising, whereas specializing in dwell occasions, has additionally represented organizations and types together with UFC, Warner Chappell, and Empire Information. Their dwell occasion roster contains venues, performing arts facilities, amphitheaters, gala’s, rodeos, music festivals, and extra. Since its inception, the corporate has labored in all 50 states and 45 international locations promoting over 1.5 million tickets for its dwell occasion purchasers.
In 2022, the corporate acquired the Nashville Enterprise Journal’s Greatest In Enterprise Award (1-25 worker class), and was acknowledged and celebrated for the fifth consecutive yr at The Nashville Entrepreneur Heart’s NEXT Awards within the Music, Sports activities, and Leisure class. As well as, Grayscale Advertising founder Tim Grey was introduced with the Spirit of SOLID Award on the group’s 25-year anniversary gala.
“Tim’s repute, management, and imaginative and prescient performed a big half on this choice,” provides Romeo. “It was clear early on in our discussions that we shared the same imaginative and prescient and keenness for our work. REG has been seeking to additional develop our providers and resolution choices however had been quietly looking for the correct companion. Tim shares our imaginative and prescient, provides worth to our firm, and is a unprecedented chief. Tim and his workforce have a purpose pushed focus, a constructive and other people first tradition, wonderful enterprise acumen, and ship distinctive outcomes. These values mirror REG’s core values and add to our mission of serving to our purchasers produce profitable live shows.”
“I’m thrilled,” shares Grey. “The repute and legacy of REG, mixed with the brand new additions of remarkable expertise to our groups, positions Grayscale as an plain chief in occasion advertising on a nationwide degree. REG is a powerful, strategic match for us and the mix of our two corporations will drive vital worth for each our groups and prospects. R.J. and I’ve a shared imaginative and prescient, management model, work ethic, and want to construct a wholesome, constructive, and growth based mostly tradition. I really feel assured that our service capabilities and outcomes will improve REG’s turnkey options and create an elite portfolio of choices.
“Collectively, the worth we ship is richer than something out there beforehand for both firm and can allow our purchasers to supply superior occasion experiences,” he continues. “I’m pleased with our achievements and strongly imagine that it is a nice transfer that can profit our prospects and workforce members whereas offering an plain aggressive benefit for years to come back.”
This transfer is the second strategic merger within the final two years for Romeo Leisure Group. In January 2020, Beckon Leisure and Romeo Leisure Group aligned to kind BERO Leisure Group, a full-service operations and logistics firm to supply full-service manufacturing and expertise shopping for options for company occasions and festivals.
from Entertainment – My Blog https://ift.tt/hsDPilZ
via IFTTT
No comments:
Post a Comment